See ignored elements
Find buttons and sections that look important but fail to attract clicks.
Heatmap software
Heatmap Software That Shows Where Visitors Click, Scroll, and Stop
UserTrail helps teams create website heatmaps that reveal ignored CTAs, weak page sections, scroll drop-offs, and conversion opportunities across every important page.
No credit card requiredEasy setup in minutes
Website heatmaps
Visualize clicks and scroll depth on key pages.
See which buttons, links, forms, and page sections attract attention. Website heatmaps make it easier to spot what visitors use, ignore, or miss entirely.
Session context
Go from aggregate heatmaps to individual sessions.
Heatmaps show the pattern. Session replay shows the reason. UserTrail combines both so your team can understand the behaviour behind each hotspot or dead zone.
Conversion insight
Use heatmaps to improve CTAs, forms, and funnels.
Find sections that get attention but no clicks, CTAs that visitors miss, and forms that create friction. Then validate improvements with funnels and replay.
Why UserTrail
Why teams use UserTrail for website heatmaps
UserTrail turns visual behaviour data into practical decisions for landing pages, product pages, pricing pages, and signup flows.
Improve page structure
Use scroll heatmaps to understand where visitors lose momentum.
Connect to outcomes
Pair heatmaps with funnels, forms, journeys, and replays to prioritize real conversion work.
Use cases
What to use heatmap software for
Website heatmaps help teams understand layout performance and prioritize page improvements.
Landing page optimization
See whether visitors engage with your headline, proof points, pricing links, and primary CTA.
Pricing page analysis
Identify which plan cards, comparison rows, and FAQ sections receive attention.
Form and checkout review
Find distracting elements, missed buttons, and sections that interrupt the conversion path.
Content prioritization
Use scroll depth to decide what content belongs higher on the page.
FAQ
Frequently asked questions
Answers to common questions teams ask before installing UserTrail.
What is heatmap software?
Heatmap software visualizes visitor interactions such as clicks, scroll depth, and attention so teams can understand how people use a webpage.
What are website heatmaps used for?
Website heatmaps are used to improve CTAs, page layouts, forms, pricing pages, landing pages, and conversion paths.
Does UserTrail include scroll heatmaps?
Yes. UserTrail supports heatmap analysis for click and scroll behaviour, alongside session replay, funnels, forms, journeys, and surveys.
Are heatmaps enough on their own?
Heatmaps are powerful for patterns, but they are stronger when paired with session replay and funnel data that explain why visitors behaved that way.
Can I use UserTrail heatmaps without slowing down my site?
UserTrail is designed around lightweight, batched tracking so behaviour data collection stays practical for production websites.
Start using heatmaps
Start free 14-day trialSee which parts of your website actually get attention.
Install UserTrail and start using heatmap software to improve pages with real visitor behaviour.