Audit your current Hotjar setup
List the sites, funnels, forms, surveys, dashboards, and privacy exclusions your team relies on before changing tracking.
hotjar alternative
The Best Hotjar Alternative
UserTrail is a Hotjar alternative for teams that want heatmaps, session replay, funnels, forms, journeys, surveys, and conversion insights in one focused workflow.
No credit card requiredEasy setup in minutes
Comparison
UserTrail vs Hotjar
If you are comparing behaviour analytics tools, the right choice depends on how quickly your team can find friction, understand drop-offs, and turn those insights into better pages.
| Category | UserTrail | Hotjar |
|---|---|---|
| Best fit | Teams that want behaviour analytics, CRO insights, and clear pricing in one focused product. | Teams that want separate Observe, Ask, and Engage products with per-site billing. |
| Core workflow | Find friction with heatmaps, replays, funnels, forms, journeys, and surveys. | Use Observe for recordings and heatmaps, Ask for surveys, and Engage for interviews. |
| Setup | Install one lightweight script and start collecting behaviour events quickly. | Install tracking and configure recording, privacy, and analysis settings. |
| Pricing model | Transparent public plans from Free to Professional. | Per-site plans across Observe, Ask, and Engage: Basic, Plus, Business, and Scale. |
| Privacy controls | Built around masking, private elements, consent-aware tracking, and retention controls. | Hotjar includes privacy controls for recorded behaviour data. |
Pricing comparison
Transparent plans for growing traffic
UserTrail plans are built around monthly session volume, number of sites, and data retention. Competitor pricing can change, so always confirm current terms before buying.
| Tier | UserTrail | Hotjar | Notes |
|---|---|---|---|
| Free | $0 | Basic free plans | Hotjar offers Basic free plans across its product areas. |
| Entry paid | $47/mo or $39/mo yearly | Plus pricing varies by product and site | UserTrail uses one account-level plan instead of separate per-site product plans. |
| Growth | $94/mo or $78/mo yearly | Business pricing varies by product and site | UserTrail Standard includes 50,000 monthly sessions and 10 sites. |
| Scale | $140/mo or $117/mo yearly | Scale pricing varies by product and site | UserTrail Professional includes 100,000 monthly sessions and 25 sites. |
| Enterprise | Talk to us | Contact sales | For higher volume, custom retention, or agency needs. |
Features comparison
Everything you need for behaviour-led CRO
These rows focus on places where UserTrail is comparable, simpler, or stronger for CRO teams comparing plan limits and behaviour analytics features.
FeatureUserTrailHotjar
Account-level site allowance3, 10, and 25 sites by planPricing applies per site/product setup
Monthly session allowance10,000 to 100,000 monthly sessions on paid plansObserve sessions are plan-specific and can be sampled when exceeded
Product bundle simplicityHeatmaps, replay, funnels, forms, journeys, and surveys in one planObserve, Ask, and Engage are separate product areas
Professional data retention12 monthsRetention depends on selected Hotjar product and plan
HeatmapsIncludedIncluded
Session recordingsIncludedIncluded
SurveysIncludedIncluded
FunnelsIncludedIncluded
Privacy masking controlsIncludedIncluded
Migration guide
How to migrate from Hotjar to UserTrail
A clean migration keeps analytics continuity while giving your team time to validate tracking, privacy rules, and key reports.
Create your UserTrail sites
Add each website in UserTrail, confirm allowed domains, and copy the tracking snippet for your project.
Install the UserTrail script
Add the script directly, through your tag manager, or in your CMS. Keep Hotjar running during validation if you need overlap.
Rebuild key reports
Create your priority funnels, form analytics, surveys, and journey views so your team can compare behaviour consistently.
Validate privacy and retention
Check masking rules, private selectors, consent behaviour, and retention settings before making UserTrail the primary tracker.
FAQ
Hotjar alternative FAQs
Answers to common questions teams ask when comparing UserTrail and Hotjar.
What is the best hotjar alternative?
UserTrail is a strong hotjar alternative for teams that want heatmaps, session replay, funnels, forms, journeys, surveys, and conversion insights in one focused platform.
Why choose UserTrail over Hotjar?
Choose UserTrail if you want a clean behaviour analytics workflow, transparent plans, generous session allowances, and privacy-conscious tracking controls for CRO work.
Can I migrate from Hotjar to UserTrail?
Yes. Create your sites in UserTrail, install the tracking script, recreate priority funnels and surveys, then validate privacy settings before removing your old tracker.
Does UserTrail include heatmaps and session replay?
Yes. UserTrail includes click and scroll heatmaps, session replay, funnels, forms, journeys, surveys, and real-time behaviour insights.
Do I need a developer to install UserTrail?
Most teams can install UserTrail by adding one JavaScript snippet directly, through Google Tag Manager, or through their website platform.
Is UserTrail privacy friendly?
UserTrail is designed with privacy controls such as input masking, private element selectors, consent-aware setup, and configurable data retention.
Ready to switch?
Start free 14-day trialStart with the Hotjar alternative built for focused CRO.
Install UserTrail in minutes and start finding the behaviour patterns blocking conversions.