What filters do
Filters narrow reports so you can focus on a specific audience, device, source, or behavior pattern.
Use filters when you want to answer questions such as:
- Are mobile visitors struggling more than desktop visitors?
- Do paid visitors behave differently from direct visitors?
- Which sessions had rage clicks?
- Are submit failures concentrated in one browser?
- Which regions have the highest friction?
Technology filters
Technology filters describe the visitor's device and browser environment.
Common technology filters include:
- device
- operating system
- browser
- screen resolution
Use these filters to find layout, browser, or device-specific issues. For example, filter to mobile sessions or a specific screen resolution when a responsive layout looks broken.
Visitor filters
Visitor filters describe location or visitor type.
Common visitor filters include:
- country
- region
- traffic source
- first-time visitor
- returning visitor
Use these filters to compare audiences. Returning visitors may behave differently from first-time visitors, and visitors from paid campaigns may follow different paths than direct visitors.
Traffic source filters
Traffic source filters help compare acquisition channels.
Sources include:
- Search engines
- Website link
- Direct
- Social media
Use source filters with funnels and sessions to understand whether a campaign is sending visitors who convert or visitors who experience friction.
Friction filters
Friction filters focus on sessions or pages with frustration signals.
Examples include:
- click rage
- dead click
- click error
- submit failure
- 404
- bounce
- speed browsing
Use friction filters in Sessions, Heatmaps, Funnels, Forms, and Friction reports to investigate specific problems.
Combining filters
Combining filters creates a more focused report.
Examples:
- mobile + submit failure
- desktop + dead click
- social media + first-time visitor
- Europe + pricing page
- Chrome + rage click
Avoid adding too many filters at once. If a report becomes empty, remove filters one at a time.
Filter checklist
- Start with date range and device.
- Add one audience or source filter.
- Add friction filters when investigating problems.
- Compare filtered results with all traffic.
- Clear filters before switching to a different question.