Journeys

How to create a journey

Create visitor journeys to understand common paths, page sequences, and where users move next.

Updated Jun 19, 20262 min read

What journeys are

Journeys show how visitors move through your website. They help you understand common page sequences, entry points, next pages, and where visitors leave.

Use journeys when you want to answer:

  • What pages do visitors view before signup?
  • Where do visitors go after the pricing page?
  • Which paths lead to checkout?
  • Which pages appear before visitors leave?
  • Are visitors following the path you expected?

Create a journey

Open Journeys for a site and choose to create a new journey. Give it a clear name, such as "Pricing to signup path" or "Checkout journey".

Choose the page or path you want to analyse. Use a path that represents the behaviour you care about, such as /pricing, /checkout, /demo, or /contact.

Choose the journey page

The selected page acts as the focus of the journey. UserTrail can use it to show where visitors came from, where they went next, and how the page fits into the broader session.

Good journey pages are:

  • high-traffic landing pages
  • pricing pages
  • signup pages
  • cart or checkout pages
  • lead generation pages
  • feature pages used in campaigns

Review the journey

After creating the journey, review the paths visitors take around the selected page.

Look for:

  • unexpected entry pages
  • common next pages
  • repeated loops between pages
  • pages that often appear before exit
  • visitors who skip important steps
  • paths that differ by device or traffic source

Use journeys with filters

Apply filters to understand how different visitors move through the site.

Useful comparisons include:

  • mobile vs desktop journeys
  • paid traffic vs direct traffic
  • first-time visitors vs returning visitors
  • visitors with friction vs visitors without friction
  • specific countries or regions

Different segments may follow very different paths.

Turn journey findings into action

Use journey data to improve navigation and conversion paths.

Examples:

  • If visitors leave after pricing, review pricing copy and calls to action.
  • If visitors loop between two pages, make the next step clearer.
  • If mobile users skip key content, check the mobile layout.
  • If visitors reach support pages before buying, add missing information earlier.

Journey checklist

  • Choose one focused question.
  • Select a meaningful page path.
  • Review next and previous pages.
  • Segment by device and traffic source.
  • Compare with session replay.
  • Turn patterns into page or navigation improvements.