What journeys show
Journeys show how visitors move through your website across pages. They help you understand where visitors start, which pages they visit next, and where they leave.
Use journeys to answer questions such as:
- Which pages do visitors see before signup?
- Where do pricing visitors go next?
- Which pages appear before people leave?
- Do visitors follow the path you expected?
- Which page sequences lead to conversion?
How journeys differ from funnels
Funnels measure a specific expected path, such as landing page to signup to checkout.
Journeys are more exploratory. They show the paths visitors actually take, even when those paths are unexpected.
Use funnels when you already know the steps you want to measure. Use journeys when you want to discover common paths or understand movement around a specific page.
When to use journeys
Use journeys when:
- visitors are not following the expected navigation path
- a page has high traffic but low conversion
- you want to understand what happens before or after a key page
- visitors loop between pages
- you need to compare paths by device or traffic source
What to look for
Look for:
- common entry pages
- common next pages
- repeated loops
- unexpected detours
- pages that often appear before exit
- paths that differ by mobile and desktop
Unexpected paths are often useful. They can reveal missing information, weak calls to action, or confusing navigation.
Use journeys with replay
Open related session recordings when a journey pattern looks important. Replay shows the individual context behind the path.
For example, if visitors move from pricing to help pages before signup, watch recordings to understand what questions they are trying to answer.
Journey checklist
- Start with one important page.
- Review where visitors came from.
- Review where they go next.
- Compare devices and traffic sources.
- Watch sessions for surprising paths.
- Use findings to improve navigation and calls to action.